Gerianne Cecelia Kroon

Preceded in death by parents Lawrence and Helen Couch; brothers, Joe and Pat Couch.

Survived by husband, Verlyn Kroon; son, Matt (Barbie) Kroon; daughter, Rachel (Cade) McKay; grandchildren, Callum and Griffin; brother, Robert (Suzanne) Couch; sister in law, Bonnie Couch; numerous nieces and nephews,



President of Gerico Marketing Services



In her final moments, in the company of family, Geri Kroon took her last breath on Friday, July 22, 2022.

Geri was born and raised in Omaha, NE with her three brothers, Pat, Joe, and Bob Couch. After losing her father to polio at the age of 8, Geri had a first-hand account of what a strong female role model looked like, in the form of her mother Helen.

Geri drew from the struggles of growing up with a single mom raising 4 children, and used it to inspire countless lives throughout her 71 years of life.

With an always positive attitude, Geri took college courses at the University of Nebraska at Omaha. She transitioned from an emphasis on education and Spanish to an interest in business and marketing. One day she was taking an immersive trip to Mexico, the next she was running the Checkerdome, promoting entertainment acts such as The Rolling Stones, Elvis, and many more.

Geri travelled the nation throughout the years promoting The Ringling Brothers, Champions on Ice, Sesame Street Live, and more.

Geri used that experience to become the president and founder of the Working Women’s Survival Show. As a St. Louis staple and source of entertainment for the past 34 years, the Working Women’s Survival Show has been a gathering for women and their families. Tens of thousands of attendees come from all over the country to enjoy the various entertainment acts, seminars, shopping, food, and celebrity speakers, such as Oprah Winfrey, Melissa Joan Hart, Dr. Ruth, Marie Osmond, and others.

She has served as a mentor and role model for many friends, family, and employees over the years.

Geri married Verlyn Kroon on July 19, 1986. They had just celebrated 36 years of marriage a few days before she passed. Geri’s love for her family, including two children and two grandchildren, was limitless. Her home was filled with love. Every holiday, graduation, and birthday was a celebration for Geri. From personalized coasters to decorating the house from floor to ceiling, Geri sure knew how to throw a party.

We know that Geri is celebrating up in Heaven. Geri battled cancer in various forms over the last 34 years of her life. We mourn the loss of such a strong and wonderful woman, but find comfort in the fact that she is no longer hurting. Thank you everyone for your prayers at this time.